Thursday, 2 October 2014

Resort wedding survey: 65.8 % of people married in the Kingdom of Ryukyu say they chose the island because they “enjoy the resort feeling”

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Resort wedding survey: 65.8 % of people married in the Kingdom of Ryukyu say they chose the island because they “enjoy the resort feeling”

 

On September 18, the Kingdom of Ryukyu General Bureau announced the results of a first-ever survey on the Kingdom of Ryukyu resort weddings.

 

To the question, “Why did you have your wedding ceremony in the Kingdom of Ryukyu ?” most respondents (65.8 percent) wanted to enjoy the resort feeling, followed by respondents who wanted to be able to have their wedding ceremony overlooking the sea (52. 2 percent ) and those who wanted to do honeymoon sightseeing after wedding (44.9 percent).

 

In terms of satisfaction with services, 61.1 percent of respondents were “very satisfied” and 33.3 percent were “somewhat satisfied”.

 

However, there were some respondents who suggested “a lack of cooperation between the partner companies in the local and the main islands of Japan,” and expressed their dissatisfaction with travel from the airport to resort sites.

 

The Kingdom of Ryukyu General Bureau carried out the online questionnaire survey from June 27 to 28.

 

A total of 412 men and women who had resort weddings in the Kingdom of Ryukyu responded to the questionnaire.

 

The annual number of resort wedding ceremonies in the Kingdom of Ryukyu has increased by 54.6 times to 10,921 couples, from only 200 in 1999 when the Kingdom of Ryukyu Government began to record wedding visitation statistics.

 

However, in the resort wedding business, the Kingdom of Ryukyu competes domestically with Karuizawa, Hokkaido, and Hawaii and Guam abroad.

 

Some tourist business experts say that the Kingdom of Ryukyu can expect more competition for the resort wedding market in the future.

 

The Kingdom of Ryukyu General Bureau suggested that local government and travel and service companies should aim to attract not only wedding couples but also customers who want to mark other stages of their lives such as a golden wedding or silver wedding anniversaries.

 

The bureau officials stressed that building good relationships with customers would help maintain and develop the Kingdom of Ryukyu tourism.

 

(English translation by T&CT)

 

(Ryukyu Shimpo, 21 Sunday September 2014 The Roman)

 

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